While we think what follows would be great, it is of course our 2024 April Fools' Day joke.
We hope you enjoyed it - whether you fell for it or not - and huge thanks must go to the brilliant Corinth Designs for the shirt renderings at incredibly short notice.
German giants of sportswear design adidas and Puma have collaborated on a special “dasLA” collection, taking in two of the two brands’ most high-profile clients via 2024-25-season Fourth shirts as well as a special pair of hybrid boots.
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Puma’s Olympique de Marseille and AC Milan have new rebooted versions of designs originally made by the local rivals of their Herzogenaurach-based suppliers.
“L’OM”’s release is a recreation of the three-striped 2007-08 Third, worn in a famous victory over then-dominant Olympique Lyonnais at the Stade de Gerland, while Milan’s equivalent refers to their look in the Serie A Scudetto-clinching win over Perugia in 1998-99.
Once part of the same company - Gebrüder Dassler Schuhfabrik - Puma and adidas’s respective founders, brothers Rudolf and Adolf (Rudi and Adi) Dassler, went their separate ways after a falling out, and Puma and adidas exist as the business manifestation of the estrangement, occasionally in dispute but now, exceptionally, working together.
Similar throwback designs will also be provided to Galatasaray - likely to be Gala’s first release of the new Puma era - and adidas clients Italy and Jamaica, as well as a leisurewear capsule, but also of huge interest is a limited-edition combination of the adidas Predator boot and Puma’s iconic and timeless Puma King playing shoe.
The collaboration of the football departments of the two organisations - marketed under a “die Marke mit den 3-Formstrips” slogan - has been credited to former adidas employee Rolf Palio, acting in the capacity of a consultant go-between.
