Aston Villa have announced a multi-year partnership with adidas, beginning with the 2024/25 season. This marks the first time the Villans will sport adidas kits in their history. From June 2024, adidas will supply match kits and training wear for all men's, women's, and junior teams.
According to Football Insider, the new contract is valued at £17 million annually, representing a substantial increase from the previous Castore deal, which was reportedly worth £4 million per season.
Chris Heck, President of Business Operations at Aston Villa Football Club, said: “We believe we should be judged by the company we keep and so we are delighted to announce our partnership with adidas, one of the biggest and best sports brands in the world. This partnership represents an exciting new chapter for Aston Villa Football Club as we look to position ourselves consistently amongst the top football clubs globally.
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“The announcement of the partnership with adidas, the biggest technical partnership in the Club’s history, follows the announcement of our new front-of-shirt partner, Betano, a couple of weeks ago and marks another milestone on the journey to grow our business on the global stage. We cannot wait to show the fans the new home shirt for the upcoming season, a season which will see UEFA Champions League football at Villa Park for the first time in the Club’s history. Up the Villa!”
Nick Craggs, Global Football General Manager, adidas, said: "We are delighted to announce and share with fans adidas’ new partnership with Aston Villa Football Club. To partner with the club for the first time in our histories is a signpost for an ambitious future together; from the foundation of making the best product for both athlete and fan, to sharing stories and moments that will connect us with Aston Villa fans the World over.”
