The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What...

Manchester United, has struck the U.K.'s most valuable shirt-sponsorship deal, worth $99 million (£56.5 million) over four years to carry the name of insurer American International Group on its jerseys....

Designer Ffion Appleton combined her love of sport with her flair for fashion to land her dream job with adidas - and now she gets some of the world's top sports stars dressed for success.A member of...

“Few institutions, sporting or otherwise, have been able to match the aura and mystique that FC Barcelona as a football club exude. Even if the team is doing badly, as it has done for long spells in...

By the early 1980s in England competition sponsorship had opened the way to club shirt sponsorship. Abroad, the wearing of product names on club shirts was already common.In 1978 Liverpool became...

When designing football shirts you're dealing with a property which is culturally important to so many people world-wide.'The fashion world may be awash with famous labels, but when it comes to...

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