Manchester United, has struck the U.K.'s most valuable shirt-sponsorship deal, worth $99 million (£56.5 million) over four years to carry the name of insurer American International Group on its jerseys....

“Few institutions, sporting or otherwise, have been able to match the aura and mystique that FC Barcelona as a football club exude. Even if the team is doing badly, as it has done for long spells in...

By the early 1980s in England competition sponsorship had opened the way to club shirt sponsorship. Abroad, the wearing of product names on club shirts was already common.In 1978 Liverpool became...