Sunderland AFC has reestablished an iconic partnership with Danish sportswear brand hummel, reviving their historic connection that began in 1988. This new multi-year agreement, starting from July...

The Uruguayan Football Association (AUF) has announced that Nike will be providing the kit for Uruguay's senior team at the upcoming Conmebol Copa América in the United States. This decision comes...

In a landmark deal, Southampton Football Club has joined forces with PUMA, marking the club's inaugural partnership with the renowned sportswear manufacturer in its 138-year legacy. Beginning with the 2024/25...

Castore has secured an exclusive deal with GL Dameck to become the sole licensee for Umbro Professional Team Sports, enabling them to distribute the Umbro brand across several key European markets...

The German Football Association (DFB) has declared that from 2027, Nike will take over as their official kit supplier, concluding a longstanding relationship with adidas. Announced on Thursday, Nike...

Ajax and adidas have announced the extension of their long-standing partnership through 2031. This collaboration, which began in 2000, positions adidas as Ajax's principal sporting goods and main...

Hummel and the Danish Football Association (DBU) have formalised their commitment by signing a letter of intent for an eight-year extension. This ensures that the iconic hummel chevrons will...