Sunderland AFC has reestablished an iconic partnership with Danish sportswear brand hummel, reviving their historic connection that began in 1988.
This new multi-year agreement, starting from July 2024, is set to be one of the largest commercial arrangements in the club's history. The partnership will see hummel supplying bespoke kits and training wear for Sunderland’s men’s, women’s, and academy teams.
This collaboration not only highlights the club's rich heritage but also hummel's commitment to innovation, promising to deliver quality sportswear to SAFC supporters globally.
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CEO hummel UK, Neil Burke: "We are thrilled to announce our long-term partnership with Sunderland AFC. With boundless excitement, we embrace our reunion with Sunderland 30 years after the chevrons left the iconic kit. Reaffirming our presence in the heart of English football, our return not only underscores the enduring significance of our partnership but also highlights the pivotal role of the English market in our global strategy. To the passionate supporters of Sunderland, you are the lifeblood of this club, and it is our honour to stand by your side once more. Together, we forge ahead, unified in our dedication to excellence and the enduring legacy of Sunderland Association Football Club."
